When all else fails, try an incentive
Meeting Professionals International recently announced an interesting twist in the attrition game: It’s offering a $50 non-transferable coupon attendees can use toward MPI purchases (except membership fees) if they book inside the block for its 2004 World Education Congress in July in Denver.
From the press release: "The coupon will be distributed after the 2004 WEC and is good toward future purchases in the MPI Bookstore, for international conference registration, or MPI's e-Learning Series, expiring August 30, 2005. New this year, MPI has integrated online registration and housing, which allows attendees to complete both tasks in one easy step via MPIWeb.
"MPI implemented the incentive to reinforce the importance of booking in the block, and to show its support of Convention Industry Council's (CIC) Project Attrition. The MPI Foundation made a contribution to the CIC to help launch Project Attrition, which addresses short- and long-term solutions to attrition and explores the potential impact on the meeting and convention and exhibition industry."
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From the press release: "The coupon will be distributed after the 2004 WEC and is good toward future purchases in the MPI Bookstore, for international conference registration, or MPI's e-Learning Series, expiring August 30, 2005. New this year, MPI has integrated online registration and housing, which allows attendees to complete both tasks in one easy step via MPIWeb.
"MPI implemented the incentive to reinforce the importance of booking in the block, and to show its support of Convention Industry Council's (CIC) Project Attrition. The MPI Foundation made a contribution to the CIC to help launch Project Attrition, which addresses short- and long-term solutions to attrition and explores the potential impact on the meeting and convention and exhibition industry."
Comments?
To receive a weekly blog update, e-mail Sue.
