The next big thing: "ambient intelligence"
From an article by Sherry Chiger in CHIEF MARKETER e-newsletter: "Are you ready for the era of ‘ambient intelligence’? You'd better be, warned Andrew Zolli, lead partner at futurist firm Z+Partners, at a session at the recent National Conference on Operations and Fulfillment.
"Four converging tech trends are leading up to this era: cheap sensors, such as RFID tags; integration of physical and digital space; dynamic interactive materials; and advances in artificial intelligence and machine learning.
"What does all that sci-fi-sounding verbiage mean to marketers? We've already seen a shift from a commodity economy to a product economy to a service economy, Zolli said. Ambient intelligence will hasten the shift to an experience economy, with the use of design as differentiator. ‘What was yesterday's product is today's commodity," he explained. "What was yesterday's innovation is today's cost of entry.’"
My question to you is: What does it mean to meeting planners? How will you differentiate your event to accommodate the new "experience economy"?
Comments?
To receive a weekly blog update, e-mail Sue.
"Four converging tech trends are leading up to this era: cheap sensors, such as RFID tags; integration of physical and digital space; dynamic interactive materials; and advances in artificial intelligence and machine learning.
"What does all that sci-fi-sounding verbiage mean to marketers? We've already seen a shift from a commodity economy to a product economy to a service economy, Zolli said. Ambient intelligence will hasten the shift to an experience economy, with the use of design as differentiator. ‘What was yesterday's product is today's commodity," he explained. "What was yesterday's innovation is today's cost of entry.’"
My question to you is: What does it mean to meeting planners? How will you differentiate your event to accommodate the new "experience economy"?
Comments?
To receive a weekly blog update, e-mail Sue.
