Hola, Internet!
According to the second annual America Online/RoperASW U.S. Hispanic Cyberstudy, conducted among at-home U.S. Internet users and reported in Direct magazine, Hispanics are beginning to flock to the Web. While 20 percent of these Hispanics went online at home less than six months ago, (only 6 percent of the general at-home online population just came online this recently), 42 percent have gotten online within the past two years.
If your organization has a healthy Hispanic component, you may want to keep this trend in mind—and perhaps offer a Spanish option for your meeting’s Web site. According to the article, "Almost half of online Hispanic consumers who speak at least some Spanish (45%) also wish that more Web advertising were in Spanish, the survey found. One-third say they pay more attention to advertisements when they are in Spanish. And 23% say that advertising in Spanish makes them more likely to buy a given product (vs. 10% who say it makes them less likely to buy)."
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If your organization has a healthy Hispanic component, you may want to keep this trend in mind—and perhaps offer a Spanish option for your meeting’s Web site. According to the article, "Almost half of online Hispanic consumers who speak at least some Spanish (45%) also wish that more Web advertising were in Spanish, the survey found. One-third say they pay more attention to advertisements when they are in Spanish. And 23% say that advertising in Spanish makes them more likely to buy a given product (vs. 10% who say it makes them less likely to buy)."
Comments?
To receive a weekly blog update, e-mail Sue.
