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Unless otherwise noted, the opinions expressed here are those of Sue Pelletier. They do not necessarily reflect those of The Meetings Group magazines, or of Primedia Business.

Cartoon of the Week

Friday, October 03, 2003

Talk about a growing market 

Looking over brochures for our annual January sailing trip last night, I was struck once again by all the Kate Moss-like women in red bikinis (and why are the suits always red? Are we all like bulls who will charge to their site if they wave the red flag?). Why don't these charter boat companies, not to mention resorts and hotels, ever include people who look more like, well, me, in their marketing materials?

Now there's a resort near Cancun, Mexico, that's going one further. One look at its Web site makes it clear that it lives up to its "Live Large, Live Free" slogan. Yup, it's a 112-room resort just for what it euphemistically calls "plus-size" folks. The swimming pools feature wide steps with railings, instead of thin ladders. Guest room bathrooms have walk-in showers, instead of tubs, and many include benches so people can shower sitting down. Extra-wide doors and chairs, king-sized beds, armless furniture, and heavy-duty hammocks also are included to keep plus-sized guests comfortable, according to a Reuters report.


While the Web site doesn't list any meeting facilities, one would think that smart meeting properties would at least be thinking about jumping on the trend, especially with more than two-thirds of U.S. adults clocking in at an overweight body-mass index of more than 25, and a third of us qualifying as obese (BMI < 30), according to the National Institutes of Health.

But I'm not ready to book my next vacation at Freedom Paradise just yet--I've been resisting the peer pressure, but maybe it's time to sign up for Curves after all.

E-mail your comments to MeetingsNet Now or to spelletier@primediabusiness.com.



# posted by Sue Pelletier @ 9:49 AM

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